Accessible Consumer Insights for the Beverage Industry

SipMetrics is a beverage insights solution designed to support beverage companies of all sizes. It tracks consumer habits, attitudes, preferences, and shopping behaviour to help managers better understand their target consumers and how to win them over at shelf. To do this, SipMetrics combines research best practices, which have been gleaned from years of consulting for some of North America’s largest beverage brands, with advanced analytics and emerging AI tools, to provide flexible and accessible consumer insights.

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Access to SipMetrics is designed to suit companies of every scale. Syndicated reports with supporting data tables are available to purchase to provide a low-cost way of accessing consumer data.

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Additional consulting support is available by reaching out. Support includes custom analysis, strategic workshops/presentations, and support developing data driven brand strategies.

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In addition, SipMetrics can be used as a starting point for more custom research tailored to your needs. Leveraging existing data to answer fundamental questions creates room and budget for diving deeper than would be possible otherwise. For inquiries please contact us.