Kenneth FieldApr 5, 20232 minAnnouncing the Launch of SipMetrics!I am very excited to announce the launch of SipMetrics! SipMetrics is a beverage insights solution designed to support small brands with...
Kenneth FieldMar 28, 20235 minAnalytics Sub-Contracting: Yes It's a Good IdeaThis is a post that’s geared a bit more towards my fellow research and analytics suppliers. But if you’re mainly a research buyer, you...
Kenneth FieldMar 22, 20235 minTargeting Shopper Tactics For Craft Beer/RTDLast week I showed how Craft beer has a challenge with some drinking occasions, specifically the “beer-with-a-buddy” drinking occasion,...
Kenneth FieldMar 7, 20234 minNordstrom Leaving Canada - Proving Good Analytics is HardWe’re all still reeling from the announcement of Nordstrom leaving Canada, and just like Target, it’s likely to go down as another one of...