Announcing the Launch of SipMetrics!
I am very excited to announce the launch of SipMetrics! SipMetrics is a beverage insights solution designed to support small brands with...
top of page
Search
Kenneth Field
Mar 28, 20235 min read
Analytics Sub-Contracting: Yes It's a Good Idea
This is a post that’s geared a bit more towards my fellow research and analytics suppliers. But if you’re mainly a research buyer, you...
30 views0 comments
Kenneth Field
Mar 22, 20235 min read
Targeting Shopper Tactics For Craft Beer/RTD
Last week I showed how Craft beer has a challenge with some drinking occasions, specifically the “beer-with-a-buddy” drinking occasion,...
65 views0 comments
Kenneth Field
Mar 7, 20234 min read
Nordstrom Leaving Canada - Proving Good Analytics is Hard
We’re all still reeling from the announcement of Nordstrom leaving Canada, and just like Target, it’s likely to go down as another one of...
70 views0 comments
Kenneth Field
Mar 1, 20234 min read
Beers With a Buddy: Opportunities for Ontario Craft Beer and RTDs
If you’re heading to friend’s place and want to bring a few beers with you, what do you bring? Based on recent data we collected on Beer...
68 views0 comments
bottom of page