Announcing the Launch of SipMetrics!
I am very excited to announce the launch of SipMetrics! SipMetrics is a beverage insights solution designed to support small brands with...
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Kenneth Field
- Mar 28, 2023
- 5 min
Analytics Sub-Contracting: Yes It's a Good Idea
This is a post that’s geared a bit more towards my fellow research and analytics suppliers. But if you’re mainly a research buyer, you...
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Kenneth Field
- Mar 22, 2023
- 5 min
Targeting Shopper Tactics For Craft Beer/RTD
Last week I showed how Craft beer has a challenge with some drinking occasions, specifically the “beer-with-a-buddy” drinking occasion,...
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Kenneth Field
- Mar 7, 2023
- 4 min
Nordstrom Leaving Canada - Proving Good Analytics is Hard
We’re all still reeling from the announcement of Nordstrom leaving Canada, and just like Target, it’s likely to go down as another one of...
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Kenneth Field
- Mar 1, 2023
- 4 min
Beers With a Buddy: Opportunities for Ontario Craft Beer and RTDs
If you’re heading to friend’s place and want to bring a few beers with you, what do you bring? Based on recent data we collected on Beer...
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